Welcome to Alliance Marketing

There is no limit to what we can achieve together

Why Choose Us

There is no limit to what we can achieve together. Through over 100 years of combined industry leadership experience, Alliance Marketing has perfected a system that speeds, feeds and leads the sales cycle. We offer Leadership you can count on, Professional Alliances you can lean on, and a Program you can build on. Our modus operandi is: ‘Growth is not a wish or desire, but an expectation and upon achievement and success, will be rewarded’. Our staff are specifically trained to our clients’ needs. We make this a top priority. Whether the requirements call for product knowledge, selling and merchandising skills, or using the latest technology, our industry skills are legendary. This means that when we wear your cap, we know it will fit.

Utilising the latest live in-field software (as used by NZ’s top suppliers to the industry) in conjunction with iPads, the following reporting is available to our Clients on a 24/7 basis:


About Us

Alliance Marketing offers a complete Customised Marketing, Selling and Merchandising service. Through our nationwide coverage, we regularly service all FMCG channels within New Zealand.

Mission Statement

To be identified within the Industry as a Leader for the provision of Sales and Merchandising Services, by providing the highest level of integrity and professionalism. To be recognised by our Principals for exceeding the delivery of expectations through excellence in sales results and brand growth.


We offer our Principals Four modules which can be tailored to meet requirements.

Full Sales and Merchandising Service

We service all retail grocery Supermarkets and Wholesalers, Mass Merchants and Top Convenience Outlets with an experienced and trained Alliance Marketing Sales Team.

Full Invoicing and GST Service

We can provide full accounting, account reconciliation and GST management utilising Xero Accounting System.

Warehousing and Distribution

We facilitate and administer third party logistics with proven FMCG NZ service providers.

Account Management

Space Management We offer a full Account Management/Brand Management/Space Management service with an experienced Account and Space Management Team

Contact Us

Key Contact

  • P: +649 280 2926
  • Paul Kenny // Managing Director
  • pkenny@alliancemarketing.co.nz
  • M: 021 986 121
  • Liz Brash // Countdown National Merchandising Manager
  • M: 021 726 860
  • Jamielle Lewis // General Manager, Client Business
  • M: 021 986 513
  • Tom Campbell // North Island Sales Manager
  • M: 021 986 513
  • Rachael Harris // South Island Sales Manager
  • M: 021 986 714
  • Lorraine Russell // Financial Controller
  • M: 021 272 9594

Call us

  • P: +649 280 2926

Head Office Auckland

  • 1/49 Apollo Drive,
  • Albany, Auckland 0632
  • P: +649 280 2926