Our Services
We pride ourselves on maximising sales

We pride ourselves on maximising sales and market share by collaboratively working with our principals to deliver distribution gains, profitable sales growth, and increasing brand awareness in the NZ marketplace.
Our field teams are managed by separate North and South Island field sales managers, and a Woolworths National Field Sales Manager to allow for tailored negotiations at store level to deliver results.
Our business is simply an extension of your business – we will plan with you in advance and execute with excellence and critically giving you full visibility of progress and status at all times.
Sales Representation
We have a large team of full-time Territory Managers who are all experienced within the FMCG industry. We provide ongoing, regular training in both sales and strategy which is adapted to suit the ever evolving FMCG environment. Our quarterly cycle meeting brings the field together to ensure they are across all current data, quarterly priorities, and supporting brand knowledge. In the most recent 2024 Coalface survey Alliance Marketing scored Number ONE in overall customer satisfaction for All Stores in the Small Supplier Category, reinforcing the calibre, relationship, and reputation that Alliance Marketing and our Territory Managers hold within the industry

Key Account Management
Need assistance building strategic plans and managing key accounts? We offer customized solutions to meet your account management needs with our team of Client Business Managers. Each principal is allocated an Alliance Client Business Manager who can assist with building strategies, promotional planning, interpreting and analysing data, and all other account management and Category Management skills. Our customised solution can be managed autonomously or in conjunction with your business.
Merchandising
Our merchandisers do more then fill the shelves. They are trained in noticing the details – they check stock levels, make sure tickets are correct, fill shelves, build displays, rotate stock, date check, complete assigned tasks via our custom built merchandiser specific CRM system that talks to the Territory Managers CRM system, and they work closely with the sales team to improve presentation in retail outlets.
Distributor
We offer the full service! Alliance Marketing can partner with businesses to become their national distribution partner. We facilitate and administer third Party logistics with proven NZ service providers.
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What makes us different?
Alliance Representatives are first and foremost are sales driven and accountable, we merchandise what we sell, we are not a merchandising Company that sells.
- The Representatives that service each Store are fully trained and experienced negotiators,
- We invest in upskilling and training our territory managers
- The Alliance Sales Team are backed up at store level with full merchandising support and Alliance employs local people to service their local community stores.
- We support our Brand owners with experienced Account Managers.
- Annual reviews with selected Owners/Operators and buyers on performance of Alliance Staff.
- Included in FSSI VMI program –full visibility of all activity.
- We work collaboratively with Brand Owners, as an extension of your business to ensure end to end results
- Provide comprehensive detailed weekly reporting which including AC Nielsen data and field intelligence through our custom built CRM.
- Our store call frequencies are very high and customised to fit with store and brand requirements.
- We bring our field teams together every 12 weeks our Auckland and Christchurch offices to meet with our brand owners and ensure the next quarter is mapped out for success.
- Internal advanced processes and structure give us a nimble edge to react quickly to market influences or brand owner requirements.