Customer Relationship Management(CRM) System

Each Territory Manager uses our iPad based Custom built CRM system allowing live information feeds to ensure:

• Adherence to call cycles/frequency
• Distribution by store by SKU which is integrated using A.C Nielsen Data each week
• ‘Products in Danger’ for products that haven’t scanned
• Promotionally activity – both HO activity, and instore activity to load
• Ability to record and plan pre and post store notes
• Upload photos to share feedback on
• Manage display activity
• summary of planned, booked and completed displays by Territory by Store
• Compliance checks for compulsory displays and DAS activity
• Personalized task activity
• Particularly when tracking NPD progress
• Pricing information – Deal sheets and master sheets
• Brand information and performance
• Marketing activity
• Detailed ranging by store and by SKU which incorporates the new clusters from FSNI
• Contacts and information
• Ability to leave notes for merchandising team

We aim to be as paperless as possible while ensuring our system delivers, a comprehensive, systematic and user-friendly environment for our team to be using daily.