Our Culture
Since our inception in September 2014, we have concentrated on employing proven high performing FMCG representatives and designed our management team with like-minded passionate professional specialists.
Our staff are specifically trained to our clients’ needs. We make this a top priority. Whether the requirements call for product knowledge, selling and merchandising skills, or using the latest technology, our industry skills are legendary.

Mission Statement
To be identified within the Industry as a Leader for the provision of Sales and Merchandising and Account Management Services, by providing the highest level of integrity and professionalism.
To be recognised by our Principals for exceeding the delivery of expectations through excellence in sales results and brand growth.

What makes us different?
Alliance Representatives are first and foremost are sales driven and accountable, we merchandise what we sell, we are not a merchandising Company that sells.
- The Representatives that service each Store are fully trained and experienced negotiators,
- We invest in upskilling and training our territory managers
- The Alliance Sales Team are backed up at store level with full merchandising support and Alliance employs local people to service their local community stores.
- We support our Brand owners with experienced Account Managers.
- Annual reviews with selected Owners/Operators and buyers on performance of Alliance Staff.
- Included in FSSI VMI program –full visibility of all activity.
- We work collaboratively with Brand Owners, as an extension of your business to ensure end to end results
- Provide comprehensive detailed weekly reporting which including AC Nielsen data and field intelligence through our custom built CRM.
- Our store call frequencies are very high and customised to fit with store and brand requirements.
- We bring our field teams together every 12 weeks our Auckland and Christchurch offices to meet with our brand owners and ensure the next quarter is mapped out for success.
- Internal advanced processes and structure give us a nimble edge to react quickly to market influences or brand owner requirements.
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